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Looking for an ASX blue chip share? Try the Coles Group Ltd (ASX:COL) share price

The Coles Group Ltd (ASX:COL) share price has jumped 2.0% since the start of the 2024. It's probably worth asking, 'is the COL share price cheap?'
The Coles Group Ltd (ASX:COL) share price has jumped 2.0% since the start of the 2024. At the same time, the Pilbara Minerals Ltd (ASX:PLS) share price is 31% away from its 52-week high. This brief article explains why it could be worth adding COL and PLS shares to your ASX investing stock watchlist.

COL share price

Coles is an Australian retailer providing customers with everyday products including fresh food, groceries, general merchandise, liquor, fuel and financial services. It was founded in 1914 in Victoria, where its HQ still remain.

Coles was formerly owned by conglomerate Wesfarmers from 2007 until 2018, when it was spun-off and listed as a separate entity on the ASX under the ticker symbol ‘COL’. Coles’ earnings are dominated by the supermarkets side of the business, however, it partly or fully owns or operates adjacent businesses like flybuys, Liquorland, First Choice, Vintage Cellars, Coles Express and more.

Every week millions of Australians choose to shop for essential food and drink at Coles because of its prices, range and location. While it is the smaller brother of Woolworths, which has nearly 40% market share, Coles isn’t too far behind, with about 28%.

PLS share price

Pilbara Minerals is a leading ASX-listed lithium company, owning 100% of the world’s largest, independent hard-rock lithium operation, Pilgangoora, which it acquired in 2014.

Pilbara’s primary business is to, put simply, find, dig up and sell spodumene concentrate. It sells its concentrate through “offtake” agreements and spot sales on the Battery Material Exchange (BMX) platform. A good example of an offtake partner is Great Wall (the Chinese car company) or POSCO, a South Korean company.

Pilbara has overcome significant hurdles to become a leader in lithium mining in Australia. However, as a commodities producer, its revenue is still at the mercy of (sometimes dramatic) fluctuations in the price of spodumene in the global market. Even still, bulls would say it’s a ‘pure play’ investment on demand for electric vehicles and battery tech.

Share price valuation

One way to have a ‘speedy read’ of where the COL share price is, is to study something like dividend yield thru time. Remember, the dividend yield is effectively the ‘cash flow’ to a share holder, but it can be influenced by yearly or bi-yearly fluctuations. Currently, Coles Group Ltd shares have a dividend yield of around 3.93%, which compares to its 5-year average of 3.82%. Put simply, COL shares are trading below their historical average dividend yield.

The PLS share price trades at a price-sales ratio of 2.78x, which compares to its 5-year long-term average of 6.53x. So, PLS shares are trading below their historical average. However, please do more investigating than a simple multiple like this. Our websites explain Discounted Cash Flow (DCF), Dividend Discount Models (DDM), and many different ways to value a share, like Pilbara Minerals Ltd.

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