The Sezzle Inc (ASX: SZL) share price has been on a pendulum swing of late. Is today’s announcement a sign of future growth in the Sezzle share price?
SZL share price
Lamps Plus partnership
Lamps Plus, a specialty light retailer has announced an exclusive partnership to offer Sezzle as a flexible payment option for its customers.
In 2020, Lamps Plus was recognised as a top 10 housewares/home furnishings retailer by Digital Commerce 360.
Customers will be able to choose to pay for products in four interest-free instalments over six weeks with no impact on their credit score.
Is Sezzle building momentum?
It seems like Sezzle is gaining a lot of momentum with the recent expansion of its product offering.
Whilst it’s encouraging to see Sezzle bringing on more customers, one question to consider is whether it’s capable of building a sustainable competitive advantage.
Investors should also be mindful of customer attitudes towards buy-now-pay-later (BNPL) as a payment option.
If customers are willing to switch BNPL providers on a whim, I think it will be challenging for Sezzle and fellow BNPL players to achieve high rates of return on capital.
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