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Why The Buddy (ASX:BUD) Share Price Is Rising

The Buddy Technologies Ltd (ASX: BUD) share price is up 6% after announcing two updates.

Buddy claims to provide simple, affordable and engaging solutions for customers of any size to make their spaces smarter and their occupants more efficient, environmentally aware and informed. Buddy Cloud, Buddy Ohm and Parse on Buddy are its main offerings. LIFX is a leading smart lighting provider using WiFi-enabled lights, it’s currently in more than one million homes and sold in over 100 countries. Buddy is headquartered in Adelaide, with offices in Seattle, Melbourne, Silicon Valley and Shenzhen.

What Did Buddy Say?

Buddy has previously said that LIFX will be expanding into an additional display area in all Best Buy stores across the US. it will now also be launched in the Home Theatre section of all Best Buy stores US-wide in over 1,000 stores. The expansion increases LIFX’s store shelf presence in Best Buy by 38%.

The other update is that LIFX Mini will be placed in approximately 100 of entertainment and internet giant Comcast’s Xfinity retail stores in the coming month.

The company will provide further updates as the roll-out is completed.

This is exciting for Buddy but I’m unsure about the potential opportunity with Buddy, so I will leave it to other investors to figure out.

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