Telstra Corporation Ltd (ASX: TLS) announced an organisational restructure and a change to its leadership team this morning.

CEO Andy Penn announced the company’s Telstra 2022 strategy last month, called T22, and today’s announcement is part of that plan.

At the heart of these changes is the simplification of our products and services built on new technology,” Mr Penn said.

“By mid-next year we will have fully rolled out our market leading products and services. To help deliver these changes, we are announcing a new end-to-end products and services division of Telstra.”

Divisional appointments

The Telstra announcement revealed that an external appointment has been made for the Group Executive role for Product & Technology. This division will, “drive an integrated product and technology roadmap for all of Telstra” and drive profitable growth.

Michael Ebeid, who is formerly the CEO and Managing Director of SBS and spent 10 years at Optus, will run the Enterprise division, which focuses on business and government customers.

Nikos Katinakis will join Telstra to lead Networks & IT and will focus on extending Telstra’s network superiority. He was recently Executive Vice President Networks for Reliance Jio in India.

The changes I am announcing today will ensure we continue to deliver market leading innovation in networks and support the build out of 5G and Internet of Things. – Penn

Robyn Denholm will become the new Chief Financial Officer & Head of Strategy. She will support Mr Penn to drive the overall strategy and long-term shareholder growth.

There were other roles announced as part of the restructure.

Mr Penn finished by saying, “We are fundamentally re-engineering how Telstra operates, and our new organisational structure and operating model are designed to remove complexity and management layers, decrease the focus on hierarchical decision-making and increase the focus on empowered teams making decisions closer to the customer.”

Telstra recently announced sweeping changes to the way it prices its mobile plans, including a near $200 unlimited, unmetered monthly mobile plan. The rollout comes after TPG Telecom Ltd (ASX: TPM) announced its range of generous mobile packages.