I think these ASX shares have a lot of long-term potential, which is why I’d rate them as a buy.
Pro Medicus Ltd (ASX: PME)
I’d call Pro Medicus one of the very best ASX shares around because of a few key elements.
The healthcare tech business clearly has a great software offering because it continues winning plenty of new clients, while existing clients are signing up for renewals at higher dollar rates.
For example, it recently announced a 7-year A$90 million contract with Beth Israel Lahey Health, a healthcare system with 14 hospitals serving patients in Eastern Massachusetts and Southern New Hampshire.
This additional revenue is coming at a very high profit margin, so it’s rapidly expanding its bottom line. The underlying EBIT (EBIT explained) margin is more than 70%, so a significant majority of additional revenue is falling straight to the profit lines of its report.
The Pro Medicus share price has sunk more than 60% since July 2025, so it’s a lot cheaper now. I think the company’s economic moat is a lot stronger than some investors fear when it comes to AI-driven competition.
If the ASX share can continue winning contracts, I think it’s on course for a very good future.
VanEck Morningstar International Wide Moat ETF (ASX: GOAT)
The other investment I want to highlight is an exchange-traded fund (ETF) that invests in high-quality businesses from across the world.
The GOAT ETF wants to invest in companies with a wide moat, which means having sustainable competitive advantages for 20 years or more. This could mean the businesses are expected to make good profits for many years to come.
Prospective businesses for the portfolio must trade attractively compared to Morningstar’s estimate of fair value. So, they’re trading at good value for what analysts think it’s worth.
It offers a global portfolio, with the US only representing 40% of the portfolio right now. Other countries in the portfolio with a sizeable allocation include the Netherlands, the UK, France, Germany, Japan, Denmark and Switzerland.
Some of the biggest holdings currently Nxp Semiconductors, Edenred, Hensoldt, Dsm-Firmenich, Symrise and Etsy.
I think this ASX ETF is one to watch for the long-term.
