The Kogan.Com Ltd (ASX:KGN) share price has risen by 5.27% this morning after announcing it has launched its new ‘low cost’ nbn internet service.

Kogan sells a variety of products and services online. It’s best known for Kogan Retail, but it also sells mobile plans, insurance, health insurance and travel services.

Under a partnership with Vodafone Hutchison Australia Pty Ltd, a company which is 50% owned by the ASX-listed Hutchison Telecom Australia Ltd (ASX: HTA), Kogan.Com will provide the branding and marketing whilst Vodafone Hutchison provides the network access and customer service support.

David Shafer, Executive Director of Kogan.Com, said: “We are always working hard to make the most in-demand products and services more accessible and we expect that Kogan Internet’s nbn plans will shake up the market with their affordable, flexible and simple offerings.”

We’re thrilled to expand out partnership with Vodafone to bring Kogan nbn plans to Australians, enabling more Aussies to save money. – Shafer

Takeaway

Kogan now offers a wide variety of services for every household to sign up, the anything-you-could-want idea is clearly resonating with shareholders as the share price has risen 430% over the last 12 months.

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