Kogan.Com Ltd (ASX: KGN) has announced the launch of Kogan Marketplace this morning, sending the share price up 8%.

Kogan.Com is an online business that was set up by Ruslan Kogan in 2006 in his parent’s garage. Kogan.Com offers a variety of products and services including Kogan Retail, Kogan Marketplace, Kogan Mobile, Kogan Internet, Kogan Insurance and Kogan Travel. The company plans to launch Kogan Super in the near future. Kogan.Com aims to offer consumers price leadership through digital efficiencies.

Are Kogan.Com Shares A Bargain?

Kogan described the launch of Kogan Marketplace as a win-win-win. Customers will get more choice and competition, Australian businesses will get access to lots of customers and obviously the Kogan.Com business hopes to benefit.

Kogan marketplace has launched with more than 100,000 products available, with many leading brands participating.

Some of the brands that are available for purchase through the Kogan Marketplace are: Microsoft, Breville Group Ltd (ASX: BRG), Lego, Fisher-Price, Paw Patrol, SodaStream, Gillette, Gucci and Phillips.

Some partners in the Partner Brands Product Division will be moved to Kogan Marketplace. Kogan.Com said that transactions through Kogan Marketplace will be only be recognised for the gross transaction value. The commission received will be recognised as revenue.

The products listed on Kogan Marketplace will be eligible for the benefits that customers already get including interest free finance and earnings Qantas Airways Limited (ASX: QAN) frequent flyer points.

Kogan.Com Director of Marketplace Lazar Monin said: “Our mission is to make the most in-demand products and services more affordable for all Australians.”

Time To Buy Kogan.Com Shares?

Kogan.Com is currently valued at 25 times FY18’s earnings, which would be good value if it keeps growing profit as quickly as the past few years. If Kogan.Com can challenge Amazon’s online dominance as the western world’s leading online retailer then Kogan could be an attractive growth share idea today.

But, I wouldn’t want to buy against Amazon – although the other services that Kogan.Com plans to launch (such as superannuation) could be a very interesting development for the Aussie online company.

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Disclaimer: Any information contained in this article is limited to general financial/investment advice only. The information has not taken into account your specific needs, goals or objectives, so please consider consulting a licenced and trusted adviser before acting on the information. Please read The Rask Group’s Financial Services Guide (FSG) for more information. This article is authorised by Owen Raszkiewicz of The Rask Group, which is a corporate authorised representative No. 1264179 of Strawman Pty Ltd (ACN: 610 908 211) (AFSL: 501 223).