Amazon Prime Launches In Australia
Amazon Prime is launching in Australia, which will delight online shoppers and add another reason to worry for bricks and mortar shops.
It will offer a number of perks including 2-day free delivery on Amazon Prime’s selection items, free international delivery on orders over $49, release day delivery on games, books & DVDs. It also comes with access to Prime Originals (Amazon’s TV shows), a free rotating selection of 1,000 books, free games and access to a library of movies and TV shows.
After a free-trial period of 30 days and an introductory price of $4.99 per month until 31 January 2019, the regular price will be $6.99 per month. This is an attractive offering considering Netflix‘s basic package is $9.99 per month.
Some people have joked that with Netflix, Amazon and soon Disney all launching their own services with fees, the entertainment industry needs a ‘service collator’, like satellite TV provider Foxtel. We have almost come full-circle.
The Amazon Prime launch caused investors to worry, sending share prices of bricks and mortar businesses down. Harvey Norman Holdings Limited (ASX: HVN) is down 2.16%, JB Hi-Fi Limited (ASX: JBH) is down 1%, Wesfarmers Ltd (ASX: WES) is down 0.85% and Woolworths Limited (ASX: WOW) is down 0.41%.
Prime’s International vice-president Jamil Ghani said: “This is just the beginning for Prime in Australia, as we will keep making Prime better, adding even more selection and benefits.”
Amazon is one of the businesses Warren Buffett regrets not investing in, but he has said that he really respects Jeff Bezos. They are two of the richest people in the world.
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