Diversified rural supplies and services business Ruralco Holdings Ltd (ASX: RHL) released its half-year financial report to the ASX this morning.

Ruralco Holdings is a popular name in agricultural products, financial services and rural real estate. It also owns brands like Total Eden.

In its ASX release for the period to 31 March 2018, Ruralco Holdings revealed a 7% increase in revenue and a profit of $16 million, up 29% on the prior corresponding period.

“The Future Farming Strategy has delivered diversified earnings across our activities and geographies,” Ruralco Holdings CEO Travis Dillon said. “We have achieved double digit growth by focusing on what we can control and getting the foundation right rather than relying on commodity price movements.”