What if the home you want to buy isn’t listed for sale? For many Australians, the search begins with a narrow selection of advertised properties, while owners who might move face costs, uncertainty and the question: where would we go next?
On the Australian Property Podcast, Pete Wargent talks with Geoff Lucas about the friction built into buying and selling a home—and why he believes a different approach could open up more choices for buyers and sellers. Geoff draws on his experience in Australian real estate to explain the idea behind his new property platform: let owners put their homes on the map before committing to a conventional sales campaign, then match them with interested buyers.
They unpack the costs of selling, the appeal of listing without upfront marketing spend, and the practical help first-home buyers and hesitant sellers may still need with negotiation and due diligence. Pete also presses Geoff on whether a digital model can really compete with experienced local agents and auctions.
There’s more than a platform pitch here. Geoff reflects on buying his first Sydney home, building a career alongside property founders, and starting a business later in life. The conversation also looks at the current housing slowdown, what might change in the way homes are transacted, and why an easier move could matter for households planning their next chapter.
Listen for an informed debate about how Australian property sales work today—and what a less restrictive market might look like.
