2 amazing ASX shares to buy and own for the long-term

Buying ASX shares and owning them for the long-term could be a smart move for wealth building right now for investors. 

You’re reading a free article on Rask. Join 4,000+ Australians who get our expert advice, tools, exclusive research and investment recommendations. Get your 30-day trial for $1! Learn more

Buying ASX shares and owning them for the long-term could be a smart move for wealth building.

The ASX is home to a few very impressive businesses that could deliver strong results and returns.

Here are two ASX shares that I’m very hopeful about for the long-term.

Australian Ethical Investments Ltd (ASX: AEF)

Australian Ethical is a fund manager that provides investors with investment management products that align with their values and provide long-term, risk-adjusted returns.

The business excludes a number of sectors from its investment hunting ground, such as businesses involved with gambling, high emissions transport, fossil fuel mining and energy generation, tobacco stocks, alcohol production, old growth logging, pornography and weapons production.

One of the main benefits of this ASX share is that it provides superannuation for members. That means it’s regularly receiving mandatory contributions every month.

The company reported that funds under management (FUM) reached $14.5 billion as of 30 June 2026, with organic net inflows rising 13% year on year to $664 million, driven by superannuation net inflows of $527 million.

The business saw its revenue climb by 9% in FY26 to $129.5 million, principally because of 11% growth of average FUM, partially offset by an average revenue margin reduction from 0.92% in FY25 to 0.91% in FY26 (primarily due to the inclusion of the lower-margin Altius fixed income FUM.

Its growth is adding to operating leverage. The FY26 underlying cost to income ratio (CTI) improved to 69.8% in FY26, up from 71.4% in FY25.

Underlying diluted earnings per share (EPS) climbed 14% to $0.239 cents. It’s now valued at 17x FY26’s underlying earnings, which I think is a good time to pounce.

Lovisa Holdings Ltd (ASX: LOV)

The other ASX share I want to highlight is Lovisa, which sells cheap jewellery around the world.

It has at least one store across the following countries: the US, Australia, the UK, France, South Africa, Germany, Canada. Malaysia, New Zealand, its Middle East and African franchise, the Netherlands, Poland, Belgium, Ireland, its South America franchise, Singapore, Italy, Hong Kong, Switzerland, Austria, Spain, the UAE, Mexico, Namibia, Botswana, Luxembourg, China, Vietnam, Zambia, Hungary, Romania and Taiwan.

As you can see, the Lovisa business is truly global and has numerous growth avenues that it can pursue, whether that’s in core markets or new ones.

I believe the company can grow its earnings at a double-digit pace for the foreseeable future because it’s expanding its global store network and this is helping grow both its revenue and underlying earnings.

In FY26, the company reported EPS growth of 10.5% following comparable sales growth of 2% and EBITDA (EBITDA explained) growth of 20.9% to $30.1 million.

It’s investing significantly in expanding its store network, so it’s not a surprise that net profit isn’t growing as fast in the short-term. I think the ASX share’s long-term looks very appealing at 27x FY26’s earnings.

Live webinar (with Q&A)

Earnings Season Whiplash
Why prices jump and crash, and how to think clearly when results hit

  • Presented by Owen Rask & Leigh Gant
  • Monday, 16 February   | 7pm AEDT 
At the time of publishing, Jaz does not have a financial or commercial interest in any of the companies mentioned.

A $50,000 per year passive income special report

Join more 50,000 Australian investors who read our weekly investing newsletter and we’ll send you our passive income investing report right now.

How can Rask help you?

About Rask

Learn more about us, our your community and our mission.

Rask investing philosophy

Nearly 15 years later.
It's still a work in progress.

Online investment community

You won't find our investment community on Facebook or Reddit because it's secure, free and available now.

Join 250,000+ podcast listeners

250,000 investors tune into the Rask podcasts every month. Find out why.

Find a financial planner

Australia's financial experts. At your doorstep.

Free finance courses

35,000 students have enrolled in free Rask courses. We're on a mission to 100,000.

Subscribe to Rask's free investor newsletter

53,000 Australian investors subscribe to our Sunday newsletter... and love it! It's free.

$50 million invested

We manage almost $50 million on behalf of Aussies. Discover how you can invest with us.

Build a better financial future, one Sunday at a time

Join over 50,000 savvy Australians receiving Rask’s free weekly email packed with investing insights, personal finance education, and the global stories that can shape your money decisions.


Because breaking down the barriers to finance is how more people learn to invest, build wealth and live life on their terms.

Download the ETF investing mini-series
checklist to follow along

We've created a free resource just for you: a simple editable checklist designed to accompany the podcast series that helps you apply what you learn as you go.

By downloading, you agree to receive emails from us. You can unsubscribe anytime.

Subscribe to Rask's free investor newsletter

Kick off your week with our pick of podcasts, courses and investing resources to keep your finger on the Rask pulse!

Here you go: A $50,000 per year passive income special report

Join more 50,000 Australian investors who read our weekly investing newsletter and we’ll send you our passive income investing report right now.

Simply enter your email address and we’ll send it to you. No tricks. Unsubscribe anytime.

Read our TermsFinancial Services GuidePrivacy Policy. We’ll never sell your email address. Our company is Australian owned.