Super Retail (ASX:SUL) share price in focus as profit sinks 20% in HY26 result

The Super Retail Group Ltd (ASX:SUL) share price is in focus today after the business reported its result for the FY26 first-half.

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The Super Retail Group Ltd (ASX: SUL) share price is in focus today after the business reported its result for the FY26 first-half.

Super Retail is a leading retail business in Australia with Supercheap Auto, Rebel, BCF and Macpac.

Super Retail FY26 first-half result

Here are some of the highlights for the report for the six months to 27 December 2025:

What happened?

There was a mixed performance across the different businesses.

Supercheap Auto saw total sales growth of 5.1%, with like-for-like (LFL) sales growth of 3.5%.

Rebel total sales increased 4.8%, with LFL sales growth of 3.8%.

BCF total sales grew just 0.3%, while LFL sales declined 1.6%.

Macpac total sales increased 13.1%, with LFL sales growth of 2.5%.

Super Retail’s group gross profit margin declined 20 basis points (0.20%) during the period, largely because of an increase in promotional activity by Rebel.

A key hit to Super Retail’s profitability was the normalised cost of doing business increasing by 70 basis points (0.70%) as a percentage of sales. This was impacted by higher wages and occupancy costs, as well as investment in store network activity such as store openings, closures and refurbishments.

Additional costs hurting profitability related to the new national distribution centre in Victoria, and a HR core and payroll system upgrade.

Pleasingly, group online sales increased by 8.8% to $311.7 million and represented 14.2% of group sales, though click and collected comprised 47.6% of group online sales.

Another positive from the business was that its operating cashflow grew by $27.1 million to $415.7 million, despite this period including cash payments related to non-recurring items in the period.

Outlook for the Super Retail share price

In the trading update for the first eight weeks of the second half of FY26, total sales growth was not as strong as the first half, but it was more even across the board, which I’ll outline below.

Supercheap Auto total sales were up 4% year on year, with LFL sales growth of 5.8%. The company has focused on improving its product ranges.

Rebel total sales were up 1.8%, with LFL sales growth of 2.8%. It continues to be impacted by “inventory availability challenges” after disruptions at a number of key suppliers.

BCF total sales growth was up 4.1% and LFL sales growth was 6.2%.

Macpac total sales growth was 8.7%, while LFL sales increased 9.4%.

The company said it plans to open 12 new stores in the second half of FY26, with five Supercheap Auto stores, two Rebel stores, four BCF stores and one Macpac store.

With how much the Supe Retail share price has fallen in the last six months, it could be an opportunity to think about on the potential of a rebound once market confidence improves.

However, it’s not one of the ASX dividend shares or ASX growth shares I’d buy.

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At the time of publishing, Jaz does not have a financial or commercial interest in any of the companies mentioned.

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