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How to sell ethically and effectively

In this Australian Business Podcast episode, Zara McGuffie and Jordan Kidis dive into the world of selling and consumer psychology.

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About this episode

In this episode, we’ll explore the cognitive biases, emotional triggers, and societal influences that shape how Australians make purchasing decisions in today’s environment.

Our goal is to equip business owners and sales professionals with actionable insights to connect more effectively and ethically with their target audience. From post-pandemic shifts and economic influences to unique Australian cultural nuances, we cover what makes the Aussie consumer tick.

Topics covered today:

  • Understanding the Australian Consumer Landscape Today
  • Key Psychological Principles in Sales
  • Ethical Sales Practices and Building Trust
  • Actionable Tips

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