In this Australian Business Podcast episode, your host Zara McGuffie sits down with Tara Jarrett, co-founder of @Pilates, to unpack how their 24/7, tech-driven business model disrupted the fitness industry, with a leaner and highly profitable ROI. If you like this episode, you’ll love the series.
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Topics covered today
- The genesis of @Pilates and its unique business model
- How to prioritise technology for a more profitable business
- How tech-driven, instructor-free classes lead to a more personalised experience
- Their left of field launch strategy that drove rapid growth
- How maximising asset utilisation and minimising ‘dead time’ drives profitability
- Tara’s outlook on the future evolution of the fitness industry and technology’s role within it



