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What were Pearler’s 5 most popular ESG ETFs in 2023?

Ethical investing has risen in awareness and popularity over the last few years. But what is it?

The idea of ethical investing is that investors only own shares or other assets that fit their ethical framework of the world around them.

Investing ethically isn’t necessarily about trying to generate the best investment performance, though that can be a pleasing bonus. It’s much more about an investor’s values and what impacts they want the companies they invest in to have on the planet or society.

Ethical investing can involve finding some of the most ethical businesses that tick multiple ethical and investment requirements or simply excluding the ‘worst’ ones that don’t count as ethical, according to the investor’s set of ethical criteria.

MoneySmart defines ethical investing as such:

An investment strategy that promotes positive environmental, social or ethical issues. Avoids investment in industries and companies that produce goods harmful to health, society or the environment e.g. chemicals, tobacco, armaments. Each fund will have its own interpretation of the values it wants to protect or promote.

So what were the Pearler community’s top ESG ETFs in 2023, according to the data?

Over the last couple of years, ESG ETFs have been a consistent presence in the Pearler community, with two such ETFs in the top 10 holdings. However, the clear consensus on ESG and whether they’re worth it is a ways off.

For some, it’s a fiercely debatable topic (for or against), and for others, it’s a vague mystery. That’s why, following our recent look at 2023’s most popular ETFs, we’ve decided to explore our community’s top ESG holdings.

You’ll notice that the funds below reflect a broad range of indexes that have been filtered to remove certain companies or industries.

For instance, BetaShares Global Sustainability Leaders ETF (ASX: ETHI) (the #1 ranking) features “large global stocks identified as ‘Climate Leaders’.”

By contrast, Betashares Australian Sustainability Leaders ETF (ASX: FAIR) (#3) invests in “Australian companies that have passed screens to exclude companies with direct or significant exposure to fossil fuels or engaged in activities deemed inconsistent with responsible investment considerations”.

Vanguard Ethically Conscious Australian Shares (ASX: VETH) (#5), meanwhile, applies “transparent ethical screens that remove fossil fuels, nuclear power, alcohol, tobacco, gambling, weapons, adult entertainment and severe controversies.”

(Side note: if you’re wondering where we sourced the above quotes, they each came from the relevant ETF’s factsheet. For further info on any ETF, you can always Google “[INSERT ETF NAME] factsheet”.)

All of this is to say: always read beyond the label. ESG investments don’t all filter out companies consistently – meaning, despite a title, there may be companies included that cause you to pause and ask: “How did that make it in there!?”

Before you invest in an ESG ETF, ensure that it aligns with your goals and values. As mentioned above, top holdings and the factsheets are a great place to get your bearings.

How do they compare to Pearler’s most popular ETFs?

For the second year in a row, two ESG ETFs have ranked in Pearler’s 10 most popular holdings. Meanwhile, the remaining three all rank within Pearler investors’ top 25 holdings.

This shows that our community has, as a whole, been consistently representing ESG within their portfolios.

For reference, here are 2023’s most popular ETFs.

Let’s talk about the green elephant in the room

Firstly, the G in ESG doesn’t stand for Green. We maybe should have covered this above for anyone wondering, but ESG is a generally adopted tag for companies or indexes that have highly rated Ethical, Sustainable and Governance credentials.

ESG can cover a broad range of topics – from impact on the environment to gender equality in leadership positions, to employee treatment, to a number of scandals. In other words, it’s not simple.

Whenever anyone brings up ESG investing, you’ll normally hear a few common responses. These replies generally fall into one of two categories:

  1. “How do I know whether this ESG fund is as green as it claims to be?”
  2. “Do ESG investments underperform when compared to conventional funds?”

We don’t possess the telepathy or clairvoyance to answer either of these questions definitively. Instead, we’d simply like to share a few of our thoughts on the subject.

  • Greenwashing (the act of exaggerating ESG credentials) is a real concern in the investing space. Fortunately, ETFs need to meet stringent standards to earn their ESG titles. You can also research a specific ETF to know whether it aligns with your specific goals; for instance, some focus on carbon neutrality, whilst others might champion gender equality. You can learn more about greenwashing and ESG standards in this blog article.
  • ESG ETFs have higher fees than the largest broad-based ETFs that don’t apply any filters. For example, compare the fees of the top five ESG ETFs to the top five ETFs overall above. Fees generally have come down as ETFs have grown, so maybe if ESG grows, these fees will become more comparable. Until then, it’s something to consider for yourself.
  • ESG ETFs generally exclude certain sectors like oil and gas, mining, gambling, weapons, and tobacco (not surprising, but you still need to check!). As a result, in times when those industries (particularly oil and gas) have outperformed the market, ESG ETFs have missed out on those gains. Of course, history doesn’t dictate the future, and short-term performance is not that important if you’re a long-term investor. Even so, it isn’t something we can just ignore right now.

Will ESG win out over the next 30 years?

We don’t know, and you should treat anyone who says they do know either way with some healthy scepticism.

Will there be a tipping point where oil and gas or mining underperforms the market? Same comment as above. Investing in ESG may be a personal issue for you, or a financial one, or both – and that’s for you to decide.

Imagine this… 

Pearler is one of the fastest growing brokerage platforms in Australia. Why? 

Pearler’s automated investing features lead the industry. Imagine you tell the computer this…

“Can you automatically buy CBA shares when my bank account hits $2,000”? 

No problem. 

“I need to rebalance my ETF portfolio… automatically.” 


Pearler’s platform is easy to use, secure and modern. It’s designed for long-term ETF and share investors. 

Learn more about Pearler’s long-term investing philosophy and how to invest with them by clicking the button below.

Information warning: The information on this website is published by The Rask Group Pty Ltd (ABN: 36 622 810 995) is limited to factual information or (at most) general financial advice only. That means, the information and advice does not take into account your objectives, financial situation or needs. It is not specific to you, your needs, goals or objectives. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. Please read our Terms and Conditions and Financial Services Guide before using this website. The Rask Group Pty Ltd is a Corporate Authorised Representative (#1280930) of AFSL #383169.

At the time of publishing, the author or their clients may have a financial interest in some of companies or securities mentioned.

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