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What to expect from markets and the economy in 2024

Having enjoyed a better than feared consumer-led recovery from COVID lockdowns, Australia’s economy in recent years has quickly been beset by a new problem: very high inflation, caused principally by stronger-than-expected demand running ahead of a slower-than-expected supply response.

Australia is not alone in facing this problem, with central banks around the world forced into aggressively raising interest rates from their COVID-low emergency levels to contain demand and pricing pressure – lest high inflation become embedded through an increase in inflation expectations and a self-reinforcing wage-price spiral.

The mantra of central banks has been to “not repeat the mistakes of the 1970s” where a series of oil price shocks led to a ratcheting up in inflation for over a decade. Interest rates in most countries, including Australia, have been lifted to above-average restrictive levels.

Yet while the hope was that inflation could be contained without the need for a global recession, history suggested otherwise. Getting inflation down from high levels has never been achieved in modern times without a recession. History also suggested that once economic growth slowed to a sufficient degree, a ‘tipping point’ can be reached whereby a hard landing is hard to avoid.

An economic ‘soft landing’: the runway is in sight

As we head into 2024, however, the news is so encouraging it’s almost hard to believe.

Although Australian and global economic growth has slowed, it has proven more resilient than expected – unemployment rates globally are still low, and recession has been avoided.

At the same time, the resilience in economic activity has not come at the expense of inflation remaining stubbornly high. Inflation has been falling broadly in line with expectations. Inflation is still too high, but it’s moving in the right direction. So much so that central banks have slowed the pace of interest rate increases and are starting to contemplate lowering interest rates at some stage this year.

Source: LSEG Datastream, Betashares.

In financial markets, bond yields have stopped rising and equity markets are staging a recovery. The corporate earnings outlook is encouraging. The advent of new consumer-friendly artificial intelligence technologies is adding to investor excitement.

Source: LSEG Datastream, Betashares.

It’s almost too good to be true: can we truly achieve an economic ‘soft landing’?

We can dare to hope. In dealing with today’s high inflation, the history we feared may end up being a poor guide.

How does today compare with past inflationary environments?

Compared to the 1970s, the cyclically volatile manufacturing sector is today a smaller share of the economy, inflation expectations are better entrenched, and competitive pressures arguably stronger – thanks to widespread technology disruption and globalised markets.

The nature of the inflation shocks also differ. During the 1970s, the onset and return of high inflation was caused principally by two sharp oil price rises due to OPEC oil restrictions in both 1973 and 1979. These negative supply shocks not only pushed up inflation but also sharply reduced household income and corporate profits – making it harder to avoid recession. The post-COVID inflation burst, by contrast, was largely due to a stronger increase in demand relative to supply. Inflation lifted, but demand remained strong.

The post-COVID inflation we’ve experienced now appears largely to have been a series of one-off price level adjustments to clear markets suffering from short-term excess demand. This was first evident in the goods market during lockdown, but spilled over into services and labour markets when economies reopened.

Higher interest rates and inflation have so far merely reduced this degree of excess demand, without unduly hurting actual economic activity. At the same time, supply capacity in both goods and labour markets has gradually recovered.

As would be expected, better-balanced markets are leading to a levelling off in pricing pressure. Importantly, with longer-term inflation expectations still contained, the much-feared entrenchment of high inflation through a self-defeating wage-spiral so far has not materialised.

Source: LSEG Datastream, Betashares.

Three risks that could make for a bumpy landing

While the economy appears to be improving, some risks remain. If the risks in one or more of these areas is realised, it could spell trouble for our ‘soft landing’ scenario.

Risk 1: Inflation and interest rates

Of course, risks remain. It’s still possible that the lagged impact of past interest rate increases catches up with the economy, especially as more households and businesses are forced to refinance cheap COVID loans at higher rates.

A modest slowing in growth could also still reach a tipping point, triggering a deeper downturn. But if inflation keeps trending down, either of these outcomes may only mean central banks cut rates more quickly and deeply, limiting the economic downturn.

Risk 2: Labour and unemployment

A more troublesome risk is if the declines in inflation start to slow, with wages and service sector inflation remaining too high given labour markets are still tight. Again, this risk should be averted provided overall economic growth keeps easing for a time, with a gradual lift in the unemployment rates in countries such as Australia and the US to around 4.5% – hopefully without triggering a deeper downturn.

If excess demand for labour slows or labour supply continues to recover, it’s possible that wages and services sector inflation slows further without a significant rise in unemployment.

Risk 3: Geopolitics

A final risk is geo-political – an escalation in the tragic conflicts in the Middle East and Europe that pushes up inflation through disruption of critical global food and energy supplies. Chinese tensions with Taiwan also persist, and the potential re-election of Donald Trump as US President later this year would be a new wild card.

So far at least, geo-political tensions remain contained, and the consequences of an escalation could be so disruptive that major players such as the US, Europe and the Middle East will likely continue to try hard to avoid it.

Global growth and markets

Against this backdrop, the most likely outcome for 2024 appears to be a further modest slowing in growth – but not recession – which allows for further declines in inflation and central bank interest rate cuts by year end. Lower rates would then allow a stabilisation in growth and moderate recovery as we head into 2025.

Such an outcome could be favourable to both bond and equity markets this year. High but falling bond yields bode well for decent income and capital returns from fixed-income markets. Lower bond yields could also support equity valuations at least holding around current levels, while allowing dividends and growth in earnings to deliver positive returns for investors.

In currency markets, easing global recession risks and likely deeper interest rate cuts from the US Federal Reserve (which raised rates more aggressively than most) would favour a weaker US dollar and firmer Australian dollar. A weaker US dollar, lower bond yields and improving global growth prospects later this year could also be positive for commodity markets, especially gold.

Within equity markets, an easing risk environment could also see the dominant outperformance of US large-cap technology stocks eventually give way to more investor interest in cheaper and long-neglected areas such as emerging markets, small caps, Europe, Japan and even Australia.

2024 ETF Playbook: Coming in to land

Download our special report to see the economic and market outlook from our Chief Economist, 12 ETF ideas for the year ahead, and 6 charts you can’t ignore in 2024.

Betashares Disclaimer: Betashares Capital Limited (ABN 78 139 566 868, AFSL 341181) is the issuer of Betashares Invest, being the IDPS-like scheme available through the Betashares Direct platform. Before opening an account or making an investment decision, read the Product Disclosure Statement and the Target Market Determination for Betashares Invest, available by emailing Customer Support at [email protected] or by phone on 1300 487 577, to consider whether the product is right for you. You may also wish to consider the relevant Target Market Determination, which sets out the class of consumers that comprise the target market for the Betashares Fund and is available at www.betashares.com.au/target-market-determinations. This information is general in nature and doesn’t take into account any person’s financial objectives, situation or needs. You should consider its appropriateness taking into account such factors and seek professional financial advice. Investments in Betashares Funds are subject to investment risk and the value of units may go up and down. The performance of any Betashares Fund is not guaranteed by Betashares or any other person. Past performance is not indicative of future performance.


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At the time of publishing, the author or their clients may have a financial interest in some of companies or securities mentioned.

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