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2 ASX shares I’d buy for 2023 and beyond

January 2023 seems like a great time to invest in ASX shares. Market confidence is low and share prices are down.

A large part of investing is buying assets at a good price and watching them grow. The current situation of higher interest rates has made many investments cheaper.

The two ideas I’m about to write about are ASX share investments I believe can deliver long-term earnings growth. Hopefully, share prices will follow the earnings higher.

Betashares Global Cybersecurity ETF (ASX: HACK)

This is an exchange-traded fund (ETF) that gives investors access to the leading companies in the global cybersecurity sector.

One of the sad factors is that cybercrime is on the rise – just look at what recently happened to Optus and Medibank Private Limited (ASX: MPL). More cybercrime could lead to even more demand for cybersecurity services, boosting the underlying earnings of these businesses.

There are 37 businesses in the portfolio, with the biggest weightings to Broadcom, Cisco Systems, Infosys, Fortinet, Palo Alto Networks, Okta, Splunk and Verisign.

After a 25% fall of the unit price of the past year, I think it looks like much better value. I believe that cybersecurity is both a defensive and growth area of the market.

Adore Beauty Group Ltd (ASX: ABY)

Adore Beauty is Australia’s leading online retailer of beauty products. It sells a wide range of brands – it’s also starting to sell its own branded products.

The business continues to see growth of the number of returning customers. The first quarter of FY23 showed 85% growth of returning customers over a 2-year period, and 14% growth year on year. That quarter showed revenue of $45.4 million, revealing it has retained a lot of the COVID-era demand.

It is seeing success with a number of strategic initiatives. Adore Beauty said that first quarter mobile app sales accounted for 18% of revenue, and loyalty program members contributed over 60% of sales. The ASX share also launched its second owned-brand, AB Labs and onboarded the international brands Dior and Huda Beauty.

The company is also scaling its New Zealand operations, which offers an attractive additional market. ASX shares that grow internationally give themselves a longer growth runway in my opinion.

Adore Beauty is focused on strategic initiatives to deliver scale benefits and improving the EBITDA (EBITDA explained) margin over time. Revenue growth and profit growth could be a very useful mix for shareholder returns over time. The Adore Beauty share price has dropped over 70% in the past 12 months, so I think it looks like a bargain at these levels.

$50,000 per year in passive income from shares? Yes, please!

With interest rates UP, now could be one of the best times to start earning passive income from a portfolio. Imagine earning 4%, 5% — or more — in dividend passive income from the best shares, LICs, or ETFs… it’s like magic.

So how do the best investors do it?

Chief Investment Officer Owen Rask has just released his brand new passive income report. Owen has outlined 10 of his favourite ETFs and shares to watch, his rules for passive income investing, why he would buy ETFs before LICs and more.

You can INSTANTLY access Owen’s report — or get it emailed to you — for FREE by CLICKING HERE NOW or the button below.

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Information warning: The information on this website is published by The Rask Group Pty Ltd (ABN: 36 622 810 995) is limited to factual information or (at most) general financial advice only. That means, the information and advice does not take into account your objectives, financial situation or needs. It is not specific to you, your needs, goals or objectives. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. Please read our Terms and Conditions and Financial Services Guide before using this website. The Rask Group Pty Ltd is a Corporate Authorised Representative (#1280930) of AFSL #383169.

At the time of publishing, Jaz does not have a financial or commercial interest in any of the companies mentioned.
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