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CBA (ASX:CBA) share price may fly on Little Birdie

The Commonwealth Bank of Australia (ASX: CBA) share price has travelled upwards since COVID. Will CBA’s latest investment push up the CBA share price?

Competiton with the other big banks like Australia and New Zealand Banking Group Ltd (ASX: ANZ), National Australia Bank Ltd. (ASX: NAB) and Westpac Banking Corp (ASX: WBC) is relentless.

So, it’s no wonder that CBA is looking to start-ups to differentiate itself from the crowd.

CBA share price

Source: Rask Media CBA 2-year share price chart

Little Birdie investment

CBA has invested $30 million in local e-commerce start-up, Little Birdie.

This venture was started by Catch Group founders, Gabby and Hezi Leibovich last December and is now led by co-founder, Jon Beros.

The Leibovichs holds a 10% interest in the venture.

Little Birdie is building a homepage for online shoppers using AI technology and online user community voting functionality, promoting the best deals available.

The Australian Financial Review reports Little Birdie has already more than 1,000 retailers signed up.

What’s in it for CBA?

Little Bird is aiming to become the biggest homepage for shopping around the world, helping retailers gain high traffic.

Should Little Bird achieve this lofty goal, CBA could become a significant beneficiary. How so?

Little Bird will be leveraging CBA’s customer engagement engine, enabling it to provide CBA customers with exclusive offers based on their spending habits.

Over the long term, people may be swayed to switch over to CBA for the best possible deals on the Little Bird homepage.

Whilst technology and innovation play a vital role in shaping CBA’s future, it’s also important to consider what it’s worth.

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Information warning: The information on this website is published by The Rask Group Pty Ltd (ABN: 36 622 810 995) is limited to factual information or (at most) general financial advice only. That means, the information and advice does not take into account your objectives, financial situation or needs. It is not specific to you, your needs, goals or objectives. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. Please read our Terms and Conditions and Financial Services Guide before using this website. The Rask Group Pty Ltd is a Corporate Authorised Representative (#1280930) of AFSL #383169.

At the time of publishing, the author of this article does not have a financial or commercial interest in any of the companies mentioned.
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