The Splitit Ltd (ASX: SPT) share price looks to three key executive advisors for future growth. How will these advisors help lift the Splitit share price?
Splitit share price
Splitit adds three senior executive advisors
Compared to the other buy-now-pay-later players like Afterpay Ltd (ASX: APT) and Zip Co Ltd (ASX: Z1P), Splitit is much smaller. However, it is growing rapidly as shown by its FY20 results.
Splitit has brought on Paul Rosengard, Christopher Curtin and Michael Elias to catapult its global growth strategy.
Splitit CEO, Brad Paterson notes these industry leaders will help build strong retail relationships as it targets the world’s leading retail, digital and payments brands.
Paterson also advised they will be focused on accelerating the adoption of Splitit in North America and Europe.
Background of the new Splitit advisors
Paul Rosengard is based in New York and has significant experience across global sportswear and accessories.
He appears to be well-versed across key aspects of retail businesses like sales, acquisition integration, digital transformation and marketing in all retail channels of distribution.
Christopher Curtin is located in California with deep experience across marketing and digital innovation. He successfully led transformative initiatives at Visa Inc (NYSE: V) and Walt Disney Co (NYSE: DIS).
Last but not least, Michael Elias is based in Israel, who has expertise in technology, revenue generation and business development.
My takeaway
These appointments appear to be the right move as it tries to expand across North America and Europe.
Whilst these advisors will provide important relationships and experience, it does come at a cost.
In this regard, investors should monitor the level of spending being incurred to grab market share.
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