Will Latitude Financial (ASX:LFS) Soon Be Listing On The ASX?

Latitude Financial Group Limited (ASX:LFS) is scheduled to list on the ASX at the end of this week.

You’re reading a free article on Rask. Join 4,000+ Australians who get our expert advice, tools, exclusive research and investment recommendations. Get your 30-day trial for $1! Learn more

Latitude Financial Group Limited (ASX: LFS) is scheduled to list on the ASX at the end of this week.

Latitude Financial describes itself as a leading digital payments, instalments and lending platform, with 2.6 million customer accounts and more than 1,950 merchant partners across Australia and New Zealand. It has products like LatitudePay, Genoapay, Gem Visa, GO Mastercard and Creditline. It also offers lending products like credit cards, personal loans and motor loans.

Latitude Financial’s Upcoming IPO

Latitude Financial has been thinking about listing for a long time, but we’re nearly there.

It had previously been hoping to price the initial public offering (IPO) at a range of $2 to $2.25. Last week the price was set at $2, the bottom of its price range.

But according to reporting by the Australian Financial Review, the owners have lowered the offering to $1.78 per share so that the IPO will happen and that it trades well after the IPO.

This new price will mean it’s valued at an earnings multiple of 11 times profit and with a dividend yield of 5.8%.

Latitude Financial had been looking to raise $1.24 billion, but this lower price will probably mean the total offer is likely to be smaller.

In FY20 Latitude Financial expects to generate $1.1 billion of operating income and $287.6 million cash net profit. It’s going to be the biggest IPO this year if it goes ahead.

It’s got a good chance of happening because already one third of the offer has been taken up by regular retail investors. The rest will be raised from institutional investors via its brokers of Goldman Sachs, Macquarie Group Ltd (ASX: MQG) and UBS.

Is It Worth Buying Latitude Financial?

Latitude Financial sounds like it could be an interesting idea for dividends, but I’m not really a fan of loan/lending/instalment businesses for my own portfolio. There’s a lot of competition and I’m just not sure how much more growth there is in the instalment space.

I prefer the idea of the growth shares in the free report below instead of Latitude Financial.

[ls_content_block id=”14947″ para=”paragraphs”]

[ls_content_block id=”18380″ para=”paragraphs”]

CSL, Xero, ANZ... the ASX is beaten up

Right now, only brave investors are buying. Is ASX Reporting Season your KEY opportunity to act? Buy, or sell.

This coming Monday night, our two most experienced professional investors, Owen Rask and Leigh Gant, are hosting an exclusive and rare webinar on the what to watch this ASX reporting season. LIVE and free

With over 35 years of combined investing experience, join our Chief Investment Officer and Head of Content for our free Q&A.

We’ll be diving into results from CSL, Pro Medicus (ASX: PME), ANZ Bank and more. It’s absolutely free to join us. Take advantage of this volatility with our free playbook. Simply click here to view the topics.

A $50,000 per year passive income special report

Join more 50,000 Australian investors who read our weekly investing newsletter and we’ll send you our passive income investing report right now.

How can Rask help you?

About Rask

Learn more about us, our your community and our mission.

Rask investing philosophy

Nearly 15 years later.
It's still a work in progress.

Online investment community

You won't find our investment community on Facebook or Reddit because it's secure, free and available now.

Join 250,000+ podcast listeners

250,000 investors tune into the Rask podcasts every month. Find out why.

Find a financial planner

Australia's financial experts. At your doorstep.

Free finance courses

35,000 students have enrolled in free Rask courses. We're on a mission to 100,000.

Subscribe to Rask's free investor newsletter

53,000 Australian investors subscribe to our Sunday newsletter... and love it! It's free.

$50 million invested

We manage almost $50 million on behalf of Aussies. Discover how you can invest with us.

Better investing starts here.

Want to level-up your analytical skills and investing insights but don’t know where to start? Join 50,000 Australian investors on our mailing list and we’ll send you our favourite podcasts, courses, resources and investment articles every Sunday morning. Grab a coffee and let Owen and the team bring you the best  insights.

Subscribe to Rask's free investor newsletter

Kick off your week with our pick of podcasts, courses and investing resources to keep your finger on the Rask pulse!

Here you go: A $50,000 per year passive income special report

Join more 50,000 Australian investors who read our weekly investing newsletter and we’ll send you our passive income investing report right now.

Simply enter your email address and we’ll send it to you. No tricks. Unsubscribe anytime.

Unsubscribe anytime. Read our TermsFinancial Services GuidePrivacy Policy. We’ll never sell your email address. Our company is Australian owned.