Here’s Why The Super Retail (ASX:SUL) Share Price Is Up 6%

Super Retail Group Ltd (ASX:SUL) shares are up 6% after giving the market a trading update for the first half of FY19.

You’re reading a free article on Rask. Join 4,000+ Australians who get our expert advice, tools, exclusive research and investment recommendations. Get your 30-day trial for $1! Learn more

Super Retail Group Ltd (ASX: SUL) shares are up 6% after giving the market a trading update for the first half of FY19.

Super Retail Group is a retail conglomerate that traces its history back to the 1970s, it’s now one of the biggest in the country. It operates a number of recognisable retail brands including BCF Boating Camping Fishing, Macpac, Rebel,  and Supercheap Auto. It’s headquartered in Brisbane and has over 12,000 employees in Australia, New Zealand and China.

Super Retail’s Trading Update

Although the audited results are due for release in just a couple of days, the company has decided to give investors a sneaky peek about most of them operating numbers it’s going to report.

Super Retail’s total group sales grew by 6% to $1.4 billion compared to the same period last year. The company’s EBITDA increased by 11.3% to $166.2 million and EBIT increased by 9.6% to $124.5 million (click here to learn what EBITDA and EBIT is).

The retailer said that all segments provided a positive contribution, with the Auto, Outdoor and Sports segments’ EBIT expected to grow by 2.5%, 39.6% and 5.2% respectively. Operating cash flow is expected to be $235.4 million.

Super Retail CEO Peter Birtles said: “Growth in our markets [is] being driven by customers shopping through digital channels and we were pleased to maintain strong growth in our online sales as we leveraged the re-platforming of all of our websites. 

Online sales, as a proportion of overall sales, increased in all businesses and for Rebel now represents 11% of overall sales.”

Super Retail Second Half Update

The retailer said it has had a strong start to the second half, with its three largest businesses delivering positive sales growth.

Like for like sales has been around 4% at Supercheap Auto for the first six weeks of the year. BCF has delivered 8% comparable sales growth. Macpac sales are 2% below the prior corresponding period, whilst Rebel like for like growth has been 8%.

Manager Underpayments

However, the company also announced today that it has to make backpayments of overtime and some allowances to retail managers after the discovery of a breach of the General Retail Industry Award. The additional cost will be $32 million for six financial years, and a further $11 million of interest and payroll tax.

As a result, Mr Birtles said he would step down as MD and CEO.

Is Super Retail A Buy?

online pharmacy order rybelsus without prescription with best prices today in the USA

The market certainly seemed to think so, with the share price up around 6% at the time of writing. Australian retailers are beating the pessimism at the moment, it seems. JB Hi-Fi Limited (ASX: JBH) also went up after its recently-reported result.

It probably would have been better to own Super Retail shares before this week, as the quick gains are probably priced in now. But, the underpayment and CEO leaving certainly takes the gloss off some good growth figures.

Personally, I wasn’t a fan of holding retailers when times were good and I’m equally sure I don’t want to buy them now as conditions are slowing. But Super Retail shares could beat the market this year if sales & profit grow more than analysts are expecting.

Instead, I’d rather get my hands on one of the proven shares in the free report below.

3 ASX shares more reliable than Super Retail?

[ls_content_block id=”14945″ para=”paragraphs”]

Live webinar (with Q&A)

Earnings Season Whiplash
Why prices jump and crash, and how to think clearly when results hit

  • Presented by Owen Rask & Leigh Gant
  • Monday, 16 February   | 7pm AEDT 

A $50,000 per year passive income special report

Join more 50,000 Australian investors who read our weekly investing newsletter and we’ll send you our passive income investing report right now.

How can Rask help you?

About Rask

Learn more about us, our your community and our mission.

Rask investing philosophy

Nearly 15 years later.
It's still a work in progress.

Online investment community

You won't find our investment community on Facebook or Reddit because it's secure, free and available now.

Join 250,000+ podcast listeners

250,000 investors tune into the Rask podcasts every month. Find out why.

Find a financial planner

Australia's financial experts. At your doorstep.

Free finance courses

35,000 students have enrolled in free Rask courses. We're on a mission to 100,000.

Subscribe to Rask's free investor newsletter

53,000 Australian investors subscribe to our Sunday newsletter... and love it! It's free.

$50 million invested

We manage almost $50 million on behalf of Aussies. Discover how you can invest with us.

Better investing starts here.

Want to level-up your analytical skills and investing insights but don’t know where to start? Join 50,000 Australian investors on our mailing list and we’ll send you our favourite podcasts, courses, resources and investment articles every Sunday morning. Grab a coffee and let Owen and the team bring you the best  insights.

Subscribe to Rask's free investor newsletter

Kick off your week with our pick of podcasts, courses and investing resources to keep your finger on the Rask pulse!

Here you go: A $50,000 per year passive income special report

Join more 50,000 Australian investors who read our weekly investing newsletter and we’ll send you our passive income investing report right now.

Simply enter your email address and we’ll send it to you. No tricks. Unsubscribe anytime.

Unsubscribe anytime. Read our TermsFinancial Services GuidePrivacy Policy. We’ll never sell your email address. Our company is Australian owned.