Affirm Holdings Inc (NASDAQ: AFRM) is a US-based fintech with a mission to ‘deliver honest financial products that improve lives’. The company is an online lender of sorts, providing financing and buy now pay later services to customers of e-commerce sites. Affirm was founded in 2012 by PayPal co-founder Max Levchin, who currently serves as the CEO.
The Afterpay Ltd (ASX:APT) share price went up 9.75% today along with many others in the buy now, pay later industry.
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