AI is making it easier than ever to ship a prototype, build an app and pump out content. But according to Figma’s Andrew Hogan, that doesn’t mean human expertise matters less — it means judgment matters more.
In this episode of the Australian Finance Podcast, Owen Rask sits down with Andrew Hogan, Figma’s Head of Insights, to unpack what AI is really changing inside companies. They talk about why the cost of making things is collapsing, why good design is becoming more valuable, and why the best teams will be the ones that can assess ideas quickly — not just generate more of them.
Andrew explains why senior designers may become even more important, how CEOs and non-designers are already using prototyping tools to communicate ideas faster, and why businesses are taking on bigger projects because AI lets them move with more confidence. They also dig into the tension between originality, communication and execution in a world flooded with AI-generated content.
It’s a useful listen for anyone trying to work out which roles, teams and business models get stronger as AI tools improve.
If you’re building a business, investing in tech, working in product or simply trying to understand where AI creates value — and where it destroys it — this conversation is packed with practical insight.
