Michael Yardney: How to Negotiate, Influence, Persuade

Pete Wargent from Allen Wargent Property Buyers interviews Metropole CEO Michael Yardney about his book Negotiate, Influence, Persuade.

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About this episode

In this Australian Property Podcast episode, your host Pete Wargent from Allen Wargent Property Buyers interviews Metropole CEO Michael Yardney about his book Negotiate, Influence, Persuade.

Topics covered

  1. What inspired you to write Negotiate, Influence, Persuade — and what’s new in this latest edition?
  2. You say “life is one big negotiation.” What do you mean by that?
  3. Who is this book for?
  4. What are the key elements in becoming a great negotiator?
  5. You write a lot about rapport. Why is building rapport so essential?
  6. What is one of the biggest myths about negotiation you want to bust?
  7. What are some of the biggest mistakes people make when negotiating?
  8. Many negotiation books say never make the first offer — but you disagree. Why?
  9. What are some of the psychological biases that can trip people up in negotiations?
  10. What’s one practical takeaway people can start using straight away?
  11. Finally, what’s the real key to success — in negotiation and in life?

About Michael Yardney

Michael Yardney has been voted one of Australia’s 50 most influential thought leaders.

He’s a #1 bestselling author of nine books, host of the Michael Yardney Podcast, and CEO of Metropole Property Strategists.
While best known as one of Australia’s leading property experts, Michael is also recognised as an authority on the psychology of success, wealth creation, and behavioural influence.

Michael’s commentary is regularly featured in major media outlets including News.com.au Sky News, The Australian, and the Sydney Morning Herald is regularly featured in major media including The Australian, The Sydney Morning Herald, Sky News, and Money Magazine.

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