The sibling startup story behind Blossom

Ali and Gaby Rosenberg are the sibling co-founders behind Blossom, which grew into one of the fastest-rising fintechs in the country.

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About this episode

In this episode of the Australian Business Podcast, host Gemma Mitchell sits down with Ali Rosenberg and Gaby Rosenberg to unpack how they spotted a gap in the market, validated a niche idea, and scaled a trusted investing platform in one of the most regulated industries.

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Ali and Gaby Rosenberg from Blossom talk about:

  • Spotting the gap in Australia’s fixed-income market and validating the demand
  • Launching a fintech startup during the uncertainty of COVID-19
  • How they went from idea to app in under a year
  • The challenges (and perks) of building a company with your sibling
  • Funding their startup and finding their first thousand users
  • The early growth strategies that helped Blossom stand out
  • The hardest parts of scaling — from compliance to culture
  • Leadership lessons learned the hard way as young founders
  • Their advice for anyone dreaming of starting a purpose-driven business

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