In this episode of the Australian Business Podcast, host Gemma Mitchell sits down with Ali Rosenberg and Gaby Rosenberg to unpack how they spotted a gap in the market, validated a niche idea, and scaled a trusted investing platform in one of the most regulated industries.
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Ali and Gaby Rosenberg from Blossom talk about:
- Spotting the gap in Australia’s fixed-income market and validating the demand
- Launching a fintech startup during the uncertainty of COVID-19
- How they went from idea to app in under a year
- The challenges (and perks) of building a company with your sibling
- Funding their startup and finding their first thousand users
- The early growth strategies that helped Blossom stand out
- The hardest parts of scaling — from compliance to culture
- Leadership lessons learned the hard way as young founders
- Their advice for anyone dreaming of starting a purpose-driven business



