Tenacious Ventures: how to invest in Australian farm & agriculture technology

Tenacious Ventures’ Sarah Nolet & Matthew Pryor unpack Australia’s agtech opportunity, their OCP framework, and plays across SwarmFarm, GoTerra, Orthodic, Jupiter Ionics & Embryo.

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About this episode

In this Australian Investors Podcast episode, your host Owen Rask chats with Sarah Nolet and Matthew Pryor:

  • How big Australia’s ag opportunity really is (55% of land mass in agriculture; ~$3.6t farmland; ~$100b farm-gate output; ~$16b profit)
  • Tenacious Ventures’ OCP framework for evaluating deals and portfolio construction (incl. 40/60 follow-on reserves)
  • Deep tech over pure software and why “digitally native ag” doesn’t just mean SaaS
  • Case studies: SwarmFarm Robotics (robots at scale), Goterra (decentralised waste management using insects and robots), Earthodic (lignin-based coating), plus Jupiter Ionics & Nbryo

 

Topics Covered

  • Australia’s agri-food advantages and why small efficiency gains matter for returns
  • The OCP (Opportunity–Company–Partnership) lens & portfolio pacing (40% initial, 60% follow-on)
  • Sourcing founders via content and a tight early-stage ecosystem across AU/NZ
  • Deep tech in ag: companies transforming atoms & molecules, pure not just bits; avoiding the Silicon Valley “over-fund & rush” trap
  • SwarmFarm’s path from prototypes to robots per week & 10.5m acres covered
  • Goterrra’s decentralised waste “platform” and council use cases
  • Earthodic’s wax-replacement coating leveraging existing infrastructure (no capex-heavy plants)
  • Fund II’s size sizes, typical rounds & who can invest (wholesale/sophisticated)
  • Final thoughts on climate resilience, farmer adoption & retaining customers once value is proven

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