In this special episode of the Australian Business Podcast, Drew Meredith (Wattle Partners, host of the Australian Retirement Podcast, and author of The Golden Years) is joined by Gemma Mitchell (host of the Australian Finance Podcast and author of the upcoming The Money Reset).
Together, Drew and Gemma dive into the idea of writing a book as a business strategy. They share why they each decided to write, what the process really looks like, and the unexpected opportunities a book can create. From publisher-led projects to self-publishing paths, they explore the costs, the challenges, and the wins along the way.
Whether you’ve ever thought about writing a book yourself, or you’re curious about how a book can elevate your brand, this episode gives you a behind-the-scenes look from two people who’ve done it.
- In this episode we cover:
- Why a book can be a powerful business strategy
- The writing and publishing process: lessons learned
- Insights into the costs (time, money, and energy)
- Opportunities that flow from publishing a book
- Comparing publishing options: traditional vs self-published
- Examples of how others have used books to build business success
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