There are some very good ASX shares that we can buy in September 2025, ones with impressive growth potential.
Businesses that can grow earnings a lot may be able to achieve very good investment returns. I’m attracted to the following two ASX share ideas because of what they could deliver in the long-term.
Betashares Global Cybersecurity ETF (ASX: HACK)
One of the biggest shifts in society this century has been how much we do things digitally now – banking, online shopping, communication, work, government services, health records, tax returns, applications and so on. There is a lot of important information and data on the internet these days. There’s a treasure trove for cybercriminals to attack.
But, the bad guys aren’t just left to plunder whatever they want. There’s a whole industry of businesses focused on providing cybersecurity to households, businesses, government and other organisations. They provide a critical service and I’m expecting the demand for their offerings to increase globally for a long time. I think e-commerce levels will increase globally in the coming years, there will be more connections with government services digitally across the world and so on. There are strong global tailwinds here.
Within the portfolio, there are 32 businesses, with the biggest positions being Broadcom, Cisco Systems, Palo Alto Networks, Infosys, CrowdStrike, Cloudflare, Leidos and CyberArk.
I like that the portfolios are coming from a number of countries like India, France, Israel and Canada – they are not just US companies.
While past performance is not a guarantee of future performance, it has returned an average of 18% per year over the last five years. I think there is still plenty of earnings growth for these businesses over the long-term.
Xero Ltd (ASX: XRO)
Xero is a cloud accounting software provider. The ASX share is offering increasingly diverse array of tools that business owners and staff can use to make their operations more effective and efficient.
Subscribers seem to love the product, which is why the company has such a low subscriber churn rate.
Due to how it provides software, the business is achieving very good profit margins (which are getting even better). The FY25 gross profit margin was 89%, up from 88.2% in FY24.
This means when revenue grows, a lot of that flows onto the profit lines too.
In FY25, the ASX share reported operating revenue grew 23% to NZ$2.1 billion, EBITDA (EBITDA explained) climbed 28% to NZ$638.5 million, net profit surged 30% to NZ$227.8 million and free cashflow jumped 48% to NZ$506.7 million.
It looks a lot better value after falling 20% since 24 June 2025. I think its profit can continue growing at a strong pace for years to come.
