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How Betashares hit $50 billion: Alex Vynokur’s investing vision

Discover how Betashares became a $50 billion ETF powerhouse, why investing must evolve, and how Betashares Direct and new technologies are reshaping the financial future of Australians.

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About this episode

In this episode of The Australian Finance Podcast, your host Owen Rask chats with Alex Vynokur, founder and CEO of Betashares. Together, they explore:

– How Alex started Betashares (mortgaging his home and starting a family)

– Why he believes investing must become easier and more engaging

– How Betashares Direct and tech are democratising access to wealth

– Insights on leadership, culture, superannuation, and financial education

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Topics Covered

– The origin story of Betashares

– Challenges and personal risks Alex faced starting out

– How feedback and humility shape product development

– Key product success stories (like NDQ, QUS)

– Lessons learned from mistakes and product changes

– The role of Betashares Direct in long-term investing

– Open architecture & reducing friction for investors

– Why superannuation must evolve & be owned

– Trends in housing, investing & retirement wealth

– Betashares’ cultural values and leadership style

– Financial education as a pillar of growth

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