Lovisa (ASX:LOV) share price soars 7% as new leader appointed

The Lovisa Holdings Ltd (ASX:LOV) share price has jumped 7% after announcing the appointment of new leaders in its management team. 

You’re reading a free article on Rask. Join 4,000+ Australians who get our expert advice, tools, exclusive research and investment recommendations. Get your 30-day trial for $1! Learn more

The Lovisa Holdings Ltd (ASX: LOV) share price has jumped 7% after announcing the appointment of new leaders in its management team.

Lovisa is a retailer that sells fast fashion jewellery to shoppers in numerous countries.

New leadership team members

Lovisa noted that its new CEO and Managing Director John Cheston has commenced in his role, as of today (4 June 2025).

The board of directors thanked Victor Herrero for his service as CEO and director since his appointment in October 2021, up to the end of his leadership of the company as on 31 May 2025.

Lovisa’s board of directors also announced the appointment of Mark McInnes as executive deputy chair, starting 4 June 2025.

The retailer said that McInnes “brings a wealth of experience and leadership to the role. He’s currently the global CEO of ‘retail and consumer’ for BB Retail Capital (BBRC), a Brett Blundy-related entity.

Lovisa said that with a proven track record in retail, McInnes will “play a key role” in supporting the global CEO and executive team, the chair and the board in setting Lovisa up for its next stage of global growth.

McInnes’ remuneration for his role as executive deputy chair of the company will be A$2 million cash per year.

It was noted that BBRC currently owns 39% of the issued capital of Lovisa.

The Lovisa board said it’s constantly evaluating the skills and experience required of its directors to “best drive outcomes for all shareholders.” The board is also currently considering the appointment of a new independent non-executive director to “continue its commitment to board governance and oversight.”

Management comments

The Lovisa chair Brett Blundy said:

Mark’s extensive experience and proven track record of success in large Australian ASX listed retailers, combined with his leadership skills make him an invaluable member of the Board and Executive Management team. We are confident that his contributions will further strengthen our position in the industry and drive long-term value for shareholders.

Final thoughts on the Lovisa share price

The Lovisa management team looks very capable of producing strong profit growth in the coming years and delivering for shareholders. While US tariffs may make things trickier for its US plans, the rest of the world expansion still looks exciting. It’s one of the ASX growth shares to keep an eye on, in my opinion. However, it is priced for a lot of future growth.

Live webinar (with Q&A)

Earnings Season Whiplash
Why prices jump and crash, and how to think clearly when results hit

  • Presented by Owen Rask & Leigh Gant
  • Monday, 16 February   | 7pm AEDT 
At the time of publishing, Jaz does not have a financial or commercial interest in any of the companies mentioned.

A $50,000 per year passive income special report

Join more 50,000 Australian investors who read our weekly investing newsletter and we’ll send you our passive income investing report right now.

How can Rask help you?

About Rask

Learn more about us, our your community and our mission.

Rask investing philosophy

Nearly 15 years later.
It's still a work in progress.

Online investment community

You won't find our investment community on Facebook or Reddit because it's secure, free and available now.

Join 250,000+ podcast listeners

250,000 investors tune into the Rask podcasts every month. Find out why.

Find a financial planner

Australia's financial experts. At your doorstep.

Free finance courses

35,000 students have enrolled in free Rask courses. We're on a mission to 100,000.

Subscribe to Rask's free investor newsletter

53,000 Australian investors subscribe to our Sunday newsletter... and love it! It's free.

$50 million invested

We manage almost $50 million on behalf of Aussies. Discover how you can invest with us.

Build a better financial future, one Sunday at a time

Join over 50,000 savvy Australians receiving Rask’s free weekly email packed with investing insights, personal finance education, and the global stories that can shape your money decisions.


Because breaking down the barriers to finance is how more people learn to invest, build wealth and live life on their terms.

Subscribe to Rask's free investor newsletter

Kick off your week with our pick of podcasts, courses and investing resources to keep your finger on the Rask pulse!

Here you go: A $50,000 per year passive income special report

Join more 50,000 Australian investors who read our weekly investing newsletter and we’ll send you our passive income investing report right now.

Simply enter your email address and we’ll send it to you. No tricks. Unsubscribe anytime.

Unsubscribe anytime. Read our TermsFinancial Services GuidePrivacy Policy. We’ll never sell your email address. Our company is Australian owned.