In this Australian Business Podcast episode, Zara McGuffie and Jordan Kidis explore the powerful world of content marketing and how it can be a game-changer for Aussie SMEs.
This episode breaks down the essential steps to building a content strategy that not only resonates with your audience but also converts. From identifying what your audience genuinely needs, to crafting a practical content plan, tune in to gain actionable insights.
Topics covered today:
- The importance of content marketing in today’s market
- Different types of content marketing
- Strategies for identifying audience needs, developing core content pillars
- Steps to create an effective content calendar
- How to avoid common pitfalls
- How to market your content
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