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How Sendle is challenging Australia Post & going global

Learn how James Chin Moody built Sendle into a global logistics disruptor, overcame monopolistic challenges, and scaled a sustainable startup from Australia to North America.

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About this episode

In this Australian Business Podcast episode, your host Jordan Kidis sits down with James Chin Moody, founder and CEO of Sendle.

Together, Jordan and James Chin Moody discuss:

  • James’ career from cosmonaut training to logistics CEO at Sendle
  • The problem with invisible monopolies like Australia Post
  • How Sendle provides small businesses with better delivery solutions
  • What space taught James about environmentalism and systems thinking
  • The startup journey from TuShare to Sendle
  • How Sendle operates as a carbon-neutral, asset-light logistics platform
  • Taking on Australia Post in a landmark trademark case
  • Scaling internationally to the US and Canada
  • Advice for founders on systems, hiring, and problem-solving

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