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How to build a marketing strategy (for business owners) | Part 1/4

Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-hosts Jordan Kidis and Owen Rask to talk about the essentials of small business marketing in Australia. 

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About this episode

Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-hosts Jordan Kidis and Owen Rask to talk about the essentials of small business marketing in Australia.

This is episode 1/4 for our Marketing Your Business mini-series on The Australian Business. Be sure to send us your business questions (select Australian Business Podcast) and we’ll answer your digital marketing, email marketing, SEO, in-store marketing and B2B marketing questions in episode 5!

Ask a question here.

Topics covered in Episode One of the Marketing Your Business Mini Series

1. What is a marketing strategy?

2. Brand audits

3. The importance of a customer avatar

4. Technology basics

5. Start with organic marketing

6. 3 common marketing mistakes made by businesses

7. Marketing agencies

8. Building a 12-month marketing plan

9. The 2 essential marketing metrics

10. The future of marketing tools

Episode resources

Podcast series resources

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