Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-hosts Jordan Kidis and Owen Rask to talk about the essentials of small business marketing in Australia.
This is episode 1/4 for our Marketing Your Business mini-series on The Australian Business. Be sure to send us your business questions (select Australian Business Podcast) and we’ll answer your digital marketing, email marketing, SEO, in-store marketing and B2B marketing questions in episode 5!
Topics covered in Episode One of the Marketing Your Business Mini Series
1. What is a marketing strategy?
2. Brand audits
3. The importance of a customer avatar
4. Technology basics
5. Start with organic marketing
6. 3 common marketing mistakes made by businesses
7. Marketing agencies
8. Building a 12-month marketing plan
9. The 2 essential marketing metrics
10. The future of marketing tools