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Beating my imposter syndrome & why all business owners are a hot mess, ft. Emma Edwards from The Broke Generation

Emma Edwards AKA The Broke Generation founder provides a masterclass of investing in yourself. This episode of The Australian Business Podcast is dedicated to all of the hot messes in the world.

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At first, I thought all business owners had it “figured out”. Have you ever thought this way?

“I think they know something I don’t.”

Everyone just seemed to be doing so well!

And here I am, running The Rask Group, thinking to myself “I think he knows a lot more than me” or “she’s kicking goals while I’m over here just guessing about the price of my stuff!”

But then something strange happened. I noticed people kept saying the same thing to me!

And I tell you what, I definitely didn’t have it “figured out”.

In short, my Cliff Notes version is that every business owner is a hot mess!

This episode of The Australian Business Podcast is dedicated to all of the hot messes in the world.

About Emma

Emma Edwards is followed by over 50,000 on Instagram, is a behavioural finance expert, business owner and two-time podcast host.

Emma Edwards founded The Broke Generation in 2018 as a destination to help millennials feel good about money. Since then, she has built a loyal following of over fifty thousand on social media, engaged thousands of weekly listeners through The Broke Generation Podcast, and hits inboxes weekly with The Glue Newsletter.

Emma is an expert on the psychological and behavioural side of money, and aims to connect with her audience on a deeper level than just number crunching and investment returns. Candidly sharing her own experiences along with knowledge and expertise developed during her graduate studies in Financial Psychology, she engages people with everything that’s going on behind their finances, with the firm belief getting on top of your money starts with getting to know yourself.

Why small business owners should listen to this

In this FILMED episode of The Australian Business Podcast, myself (Owen Rask) and Emma Edwards from The Broke Generation break down some of the most important emotional aspects of running a business, including how to overcome imposter syndrome, invest for growth confidently, price your products and services properly, celebrate your wins, and build an online brand that people love.

In sharing her story with us, Emma breaks down the insights, methods and strategies she has gathered from running The Broke Generation podcast and The Broke Business podcast, as well as the trials and errors, and key insights from the interviews she has done along the way.

If you run a business, or intend to, I honestly believe you really can’t afford to miss this episode of The Australian Business Podcast.

Send us your business questions for this weekend’s episode

Anyone can send us questions… that means you! Click here send Jordan, Danil and Owen a question to answer on air. Just select “The Australian Business Podcast” when prompted.

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Amazing deals go below 👇

✅ Grey Space Advisory – snag a $100 health check

Do you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.

Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you.

 Rumble Coffee Roasters — our first partner!

Rumble Coffee Roasters is dedicated to helping you drink better coffee. Knock-out blends, world-class single origins, bold espressos and flavour-filled filter roasts. Rumble Coffee prides itself on personal relationships with producers and customers alike. 

They pay farmers fairly so that they can invest in their land, their employees and their communities. You can buy some beans to drink at home or in the office via Alternatively, if you’re a coffee shop owner — get in touch and discover better ways to serve your customers. Tell them Rask sent you. 

🏰 Rask – Get Owen’s best investing research

The Australian Business Podcast’s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in.

As Warren Buffett famously said, “I am a better investor because I am a businessman, and a better businessman because I am no investor.” 


The information on this website and in our podcasts is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide before using this website.

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