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How Adore Beauty (ASX:ABY) was created – A deep-dive with co-founder, Kate Morris

Kate Morris is the co-founder and entrepreneur behind one of Australia's largest beauty businesses, Adore Beauty Group Ltd (ASX: ABY). In this episode,Kate joins Owen Rask on The Australian Investors Podcast.

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Kate Morris is the co-founder and entrepreneur behind one of Australia’s largest beauty businesses, Adore Beauty Group Ltd (ASX: ABY). Adore is a $450 million online company created before most people used the internet. Kate Morris joins Owen Rask on The Australian Investors Podcast.

Listen now to learn…

Listen now: Apple Podcasts, Spotify, YouTube & Castbox

In this episode of The Australian Investors Podcast, Kate Morris joins Owen Rask to explain how she built a world-class online business, managed Adore’s growth, funding and changed the game for many of Australia’s beauty consumers.

Kate talks about the importance of delighting customers when they open a package, why culture matters, when to move aside and make way for new talent, how the beauty industry works and, perhaps most importantly, why she offers her customers Tim Tams.

Kate’s new venture, Glow Capital

In addition to becoming one of Australia’s pioneers of beauty and online, and remaining as Chief Innovation Officer at Adore, Kate Morris has co-founded a new venture called Glow Capital Partners, or Glow Cap for short.

Glow Capital is a new private equity investment firm seeking to help founders scale up their operations to reach their full potential. Kate and Owen talk about the pain points for founders, the founder ecosystem and more.

Watch the video version on the Rask Australia YouTube page.

Date recorded: 4 October 2021

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At the time of publishing, the author of this article does not have a financial or commercial interest in any of the companies mentioned.

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