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3 ASX shares to put on your watchlist this week

Here are three ASX shares worth adding to your watchlist.

Woolworths

Sometimes boring companies can still be great investments. Following the demerger of Endeavour Group Ltd (ASX: EDV) from Woolworths Group Ltd (ASX: WOW), the latter could now be an interesting ASX share to watch.

With ESG or Environmental, Social and Governance investing becoming increasingly popular, Woolies is likely to now be investable on ESG grounds now that it’s reducing its exposure to the gambling and alcohol industry.

The two groups will still share some of the backend functions such as supply chain operations and digital/media. After the demerger, Woolworths will retain a 14.6% stake in Endeavour Group, down from 85.4% prior to the listing.

Due to Woolworths being more aligned to ESG values, the market might be willing to pay a higher multiple for its shares.

To read more on the recent demerger, click here: Woolworths Group (ASX: WOW) launches Endeavour (ASX: EDV).

City Chic Collective

Shares in speciality retailer City Chic Collective Ltd (ASX: CCX) have been on fire recently – up over 86% in the past 12 months.

City Chic is a retailer that specialises in plus-size women’s apparel, footwear and accessories with operations across Australia, New Zealand, USA, Europe and the UK.

While it’s taken advantage of the online shopping thematic from COVID-19, management seems to think that there are some more structural trends working in the company’s favour.

In a recent presentation, management told investors the plus size market is a growing industry will a limited number of independent brands. City Chic could have a strong first-mover advantage able to sustain its strong recent results.

To read more on City Chic, click here: The City Chic (ASX: CCX) share price just reached an all-time high.

Dubber Corporation

An interesting ASX growth share to watch closely is software company Dubber Corp Ltd (ASX: DUB). Over the past 12 months, Dubber’s shares have gained a huge 180% after revealing strong growth within the business.

Dubber has developed cloud-based software used in call recordings. Using artificial intelligence (AI), the software is able to detect vocal sentiment, identify specific words and identify trends – all of which can be used to derive insights, retain more customers and provide an improved customer experience.

The industry seems to be benefitting from some structural trends, partly from the adoption of online applications like Zoom and Microsoft Teams.

For more reading on Dubber, click here: Dubber (ASX: DUB) share price rockets on 20% trading update.

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