ASX retail shares continue to slide – Are they dirt cheap at current levels?

ASX retail shares like Kogan (ASX:KGN) and Redbubble (ASX:RBL) haven't been spared in the recent sell-off. Are they dirt cheap at current levels?

You’re reading a free article on Rask. Join 4,000+ Australians who get our expert advice, tools, exclusive research and investment recommendations. Get your 30-day trial for $1! Learn more

ASX retail shares turned out to be some of the biggest beneficiaries over the last 12 months in the wake of COVID-19. So, it’s not too surprising that they haven’t been spared in the recent tech sell-off we’ve seen recently in response to rising bond yields.

Notable retailers include Redbubble Ltd (ASX: RBL), down 20% in about six weeks, Temple & Webster Group Ltd

online pharmacy lipitor no prescription

(ASX: TPW), down 32% and Kogan.com Ltd (ASX: KGN), down 36% across the same period.

If you are currently holding some of these ASX retailers, you might find comfort in knowing that most of them are continuing to perform quite well on an operational level. Instead, it’s broader market conditions that are driving the downwards movement in the stock prices.

Are ASX retail shares a buying opportunity?

online pharmacy premarin online with best prices today in the USA

Tech shares that have been hit hard recently have typically carried fairly lofty valuations, but I don’t think the same can be said for a lot of ASX retailers.

We can look at a forward price-to-earnings (P/E) multiple to get an idea of the amount of optimism priced into some of these companies. Electronics retailer JB Hi-Fi Limited (ASX: JBH) trades on a forward P/E of 12x based on consensus earnings estimates and Nick Scali Limited (ASX: NCK) trades on a forward P/E of just under 10x. For context, the average P/E ratio for the retail sector is roughly 20x.

Redbubble and Temple & Webster are slightly harder to value on this basis as they’re earlier in their growth phases, but in a recent article which you can read here, I concluded that their valuations aren’t too far off my estimation of intrinsic value.

Low earnings multiples don’t necessarily mean a stock is a screaming buy in my view, but it works well to get a sense of optimism and what the market might be expecting in the future.

Retail outlook

I think some of these low valuations might be the market pricing in certain factors that might affect retail performance.

We know that JobKeeper payments will be finishing up on 28 March, although things may change.

In the same way that stimulus has provided a boost to retailers over the last 12 months, it might be possible that a reduction could have the opposite impact once the change comes into effect.

The temporary Coronavirus Supplement, which has significantly increased income support payments, will also cease as of 31 March.

Low valuations and modest expectations can result in fairly asymmetric upside if some of these companies continue to deliver impressive growth figures. However, only the numbers will tell the story later this year as companies report further financial results.

CSL, Xero, ANZ... the ASX is beaten up

Right now, only brave investors are buying. Is ASX Reporting Season your KEY opportunity to act? Buy, or sell.

This coming Monday night, our two most experienced professional investors, Owen Rask and Leigh Gant, are hosting an exclusive and rare webinar on the what to watch this ASX reporting season. LIVE and free

With over 35 years of combined investing experience, join our Chief Investment Officer and Head of Content for our free Q&A.

We’ll be diving into results from CSL, Pro Medicus (ASX: PME), ANZ Bank and more. It’s absolutely free to join us. Take advantage of this volatility with our free playbook. Simply click here to view the topics.

At the time of publishing, the author of this article does not have a financial or commercial interest in any of the companies mentioned.

A $50,000 per year passive income special report

Join more 50,000 Australian investors who read our weekly investing newsletter and we’ll send you our passive income investing report right now.

How can Rask help you?

About Rask

Learn more about us, our your community and our mission.

Rask investing philosophy

Nearly 15 years later.
It's still a work in progress.

Online investment community

You won't find our investment community on Facebook or Reddit because it's secure, free and available now.

Join 250,000+ podcast listeners

250,000 investors tune into the Rask podcasts every month. Find out why.

Find a financial planner

Australia's financial experts. At your doorstep.

Free finance courses

35,000 students have enrolled in free Rask courses. We're on a mission to 100,000.

Subscribe to Rask's free investor newsletter

53,000 Australian investors subscribe to our Sunday newsletter... and love it! It's free.

$50 million invested

We manage almost $50 million on behalf of Aussies. Discover how you can invest with us.

Better investing starts here.

Want to level-up your analytical skills and investing insights but don’t know where to start? Join 50,000 Australian investors on our mailing list and we’ll send you our favourite podcasts, courses, resources and investment articles every Sunday morning. Grab a coffee and let Owen and the team bring you the best  insights.

Subscribe to Rask's free investor newsletter

Kick off your week with our pick of podcasts, courses and investing resources to keep your finger on the Rask pulse!

Here you go: A $50,000 per year passive income special report

Join more 50,000 Australian investors who read our weekly investing newsletter and we’ll send you our passive income investing report right now.

Simply enter your email address and we’ll send it to you. No tricks. Unsubscribe anytime.

Unsubscribe anytime. Read our TermsFinancial Services GuidePrivacy Policy. We’ll never sell your email address. Our company is Australian owned.