What are share buy-backs and why are they used by companies like WOW & CSL?

Share buy-backs have been used by many companies on the S&P/ASX 200 (INDEXASX:XJO), including Woolworths Group Ltd (ASX: WOW) and CSL Limited (ASX: CSL).

You’re reading a free article on Rask. Join 4,000+ Australians who get our expert advice, tools, exclusive research and investment recommendations. Get your 30-day trial for $1! Learn more

Many companies on the S&P/ASX 200 (ASX: XJO), such as Woolworths Group Ltd (ASX: WOW) and CSL Limited (ASX: CSL), have completed share buy-backs in recent years.

Share buy-backs will continue into the future, so it is valuable to have an understanding of them.

What is a share buy-back in Australia?

In Australia, a share buy-back occurs when a company decides to repurchase (or buy back) its own shares from shareholders. These shares are then cancelled, reducing the number of shares on issue.

Share buy-back programs are performed by a company either “on-market” (i.e. on the ASX) or “off-market”. Read on for an example of each.

Proceeds received from those participating in an off-market buy-back will consist of capital and dividend components.

Why do companies undertake share buy-backs?

Companies buy back shares as a form of ‘capital management’. In essence, if a company has surplus capital, it can elect to return this to shareholders through a buy-back. This may be viewed by the company as creating more value for shareholders than simply paying another dividend.

As there are fewer shares on issue, buy-backs can boost metrics such as earnings per share (EPS). All things being equal, a higher EPS will lower a company’s price-earnings (P/E) ratio, which is one of the most frequently quoted valuation metrics in the financial community.

Difference between on-market and off-market buy-backs

An on-market buy-back means the company will purchase shares on the ASX via a broker.

In contrast, off-market buy-backs proceed via a tender process, where shareholders are provided with an opportunity to offer a percentage of their shares for sale to the company. Shareholders will receive correspondence advising on a specific price or a range of prices at which the company will consider purchasing their shares.

Do buy-back programs require shareholder approval?

For both on-market and off-market buy-backs, the company will not require shareholder approval if it will be purchasing less than 10% of the lowest number of shares on issue in the prior 12 months.

If a company would like to purchase more than this amount, shareholders will have the opportunity to vote on the matter.

Do shareholders have to participate in a share buy-back?

Participation in a share buy-back is entirely voluntary. If you do not want to participate, you can simply disregard the company’s buy-back announcement and carry on.

However, if you sell shares in a company completing an on-market buy-back, you may in fact be selling your shares back to the company and thus, ‘participating’.

How do I participate in a share buy-back?

Shareholders will only be invited to participate in an off-market share buy-back.

If a company you own shares in launches a buy-back program, you will usually receive a personalised acceptance form and additional information to help you consider participating in the buy-back. You will be advised by the company to seek professional financial/taxation advice before accepting the offer. This is, of course, completely sensible!

If you wish to participate, you will need to complete the form and nominate how many shares you would like to sell (up to a maximum number advised) and the price you will accept to sell your shares. The company will typically provide a specific price or a price range.

Finally, mail the form back to the share registry via the reply-paid envelope enclosed.

Share buy-backs on the ASX

CSL and Woolworths are two major ASX companies that have utilised share buy-back programs in recent years.

CSL: On-market buy-back

On 12 October 2016, CSL announced it would complete an on-market buyback of up to $500 million worth of its own shares.

CSL stated it would complete the on-market buy-back between 27 October 2016 and 25 October 2017, so effectively over the course of one year.

On 5 September 2017, CSL announced it had completed the buy-back, and the lowest/highest price it had paid for shares was $91.65/$140 respectively.

Woolworths: Off-market buy-back

On 1 April 2019, Woolworths announced it would embark upon a $1.7 billion off-market buy-back. Shareholders in Woolworths could offer to sell some or all of their shares back to the company at a 10-14% discount price to the market price.

On 27 May 2019, Woolworths announced the completion of the buyback at a price of $28.94 per share – representing a 14% discount to the market price of Woolworths shares at the time.

You might be wondering why shareholders were keen to offload Woolworths shares at a price less than the market price. This is because the buy-back included a significant portion of franking credits, which can offer tax advantages.

Woolworths was able to offer a price below the market price as the buy-back included a significant portion of franking credits, which could be particularly valuable to those on lower tax rates.

If you are just getting started on your investing journey, or would like to take your knowledge to the next level, check out the range of free investment courses on Rask Education. Click here start learning today.

CSL, Xero, ANZ... the ASX is beaten up

Right now, only brave investors are buying. Is ASX Reporting Season your KEY opportunity to act? Buy, or sell.

This coming Monday night, our two most experienced professional investors, Owen Rask and Leigh Gant, are hosting an exclusive and rare webinar on the what to watch this ASX reporting season. LIVE and free

With over 35 years of combined investing experience, join our Chief Investment Officer and Head of Content for our free Q&A.

We’ll be diving into results from CSL, Pro Medicus (ASX: PME), ANZ Bank and more. It’s absolutely free to join us. Take advantage of this volatility with our free playbook. Simply click here to view the topics.

At the time of publishing, the author of this article does not have a financial or commercial interest in any of the companies mentioned.

A $50,000 per year passive income special report

Join more 50,000 Australian investors who read our weekly investing newsletter and we’ll send you our passive income investing report right now.

How can Rask help you?

About Rask

Learn more about us, our your community and our mission.

Rask investing philosophy

Nearly 15 years later.
It's still a work in progress.

Online investment community

You won't find our investment community on Facebook or Reddit because it's secure, free and available now.

Join 250,000+ podcast listeners

250,000 investors tune into the Rask podcasts every month. Find out why.

Find a financial planner

Australia's financial experts. At your doorstep.

Free finance courses

35,000 students have enrolled in free Rask courses. We're on a mission to 100,000.

Subscribe to Rask's free investor newsletter

53,000 Australian investors subscribe to our Sunday newsletter... and love it! It's free.

$50 million invested

We manage almost $50 million on behalf of Aussies. Discover how you can invest with us.

Better investing starts here.

Want to level-up your analytical skills and investing insights but don’t know where to start? Join 50,000 Australian investors on our mailing list and we’ll send you our favourite podcasts, courses, resources and investment articles every Sunday morning. Grab a coffee and let Owen and the team bring you the best  insights.

Subscribe to Rask's free investor newsletter

Kick off your week with our pick of podcasts, courses and investing resources to keep your finger on the Rask pulse!

Here you go: A $50,000 per year passive income special report

Join more 50,000 Australian investors who read our weekly investing newsletter and we’ll send you our passive income investing report right now.

Simply enter your email address and we’ll send it to you. No tricks. Unsubscribe anytime.

Unsubscribe anytime. Read our TermsFinancial Services GuidePrivacy Policy. We’ll never sell your email address. Our company is Australian owned.