The Pointsbet (ASX: PBH) share price is up this morning after announcing another US win.
Pointsbet is a bookmaker with operations in Australia and the US.
Another US win
Pointsbet is winning partnerships with professional US sports teams. Today, it announced an agreement with the Indiana Pacers from the National Basketball Association (NBA) to be an official sports gaming partner.
The bookmaker’s branding will be displayed along the out-of-bounds space between the baseline and the team bench. This is the first time a sports betting operator will occupy that space.
Pointsbet signage will also be displayed throughout the Pacers’ home area Fieldhouse. Pointsbet will also have a presence on the Pacers’ digital platforms.
Pointsbet US CEO Johnny Aitken said: “Indiana represents a massive opportunity for Pointsbet, and we will take a heavily localized approach to ensure we are delivering the best overall customer experience Indiana sports fans and bettors are seeking.
“We are very very excited to bolster our presence within the Hoosier State and surrounding areas, as well as to Indiana Pacers fans around the globe via this unique partnership, working collaboratively with a first-class organization.”
This seams like another good win for Pointsbet. There are a lot of other sports teams it could win over the coming months. So it could become an important part of sports betting in the US, but I don’t know what the right price to pay for Pointsbet shares is when its medium term outlook is determined by how many partners it can win. There are other ASX growth shares with international growth I’d rather buy, such as Bubs (ASX: BUB).