Why The Adairs (ASX:ADH) Share Price Fell 31%

The Adairs Ltd (ASX:ADH) share price fell 31.3% in response to a disappointing trading update.

You’re reading a free article on Rask. Join 4,000+ Australians who get our expert advice, tools, exclusive research and investment recommendations. Get your 30-day trial for $1! Learn more

The Adairs Ltd (ASX: ADH) share price fell 31.3% in response to a disappointing trading update.

Adairs is a home furnishings retailer that opened its first store in Victoria in 1981. Around 90% of Adairs’ range that is sold is private brand. Adairs has over 160 stores in Australia in five formats: Adairs, Adairs Homemaker, Adairs Kids, UHR and Adairs Outlets.

Adairs’ Trading Update

The company said that like for like sales since the 27th May 2019 has been flat at around 0%. This has been a significant deterioration, where in the second half of FY19 like for like sales growth was 9% up to 27 May 2019.

Adairs said that the change in the sales performance in an important trading period, as well as the gross margin pressure, has led to revised guidance.

The new guidance is as follows: the store network at the year end will be 165 stores, not between 167 to 170. Like for like sales (including online) growth will be 7% to 8%. Total sales will be $340 million to $345 million, instead of the prior higher guidance of $340 million to $355 million. The gross profit margin will be 59% to 60% rather than 59% to 61%.

All of this is going to lead the company’s FY19 EBIT (click here to learn what EBIT means) to be between $42.5 million to $44 million rather than $46 million to $50 million.

Adairs CEO Mark Ronan said: “While the need to revise our guidance is disappointing a review of our FY19 performance shows that we have a healthy and growing business. However, we have specific issues to address to improve our supply chain capacity, productivity and efficiency.

Pleasingly our key strategies continue to drive above market sales growth. Online has delivered approximately 40% growth in the second half to date and will represent 17% of our total sales for FY19. Further our New Zealand business also continues to build momentum and improve performance.”

What Does This Mean?

It’s interesting that Adairs is essentially saying that since the election people have not been spending money, unlike all of the hype that we were reading in the media. Perhaps it’s too early to draw conclusions about what this means for Adairs medium-term future or the wider retail sector, but it’s certainly interesting.

Retail is a tough space, so I wouldn’t want to invest in Adairs, even with it being a lot cheaper. I would much rather invest in the reliable and proven ASX shares in the free report below.

[ls_content_block id=”14945″ para=”paragraphs”]

[ls_content_block id=”18380″ para=”paragraphs”]

CSL, Xero, ANZ... the ASX is beaten up

Right now, only brave investors are buying. Is ASX Reporting Season your KEY opportunity to act? Buy, or sell.

This coming Monday night, our two most experienced professional investors, Owen Rask and Leigh Gant, are hosting an exclusive and rare webinar on the what to watch this ASX reporting season. LIVE and free

With over 35 years of combined investing experience, join our Chief Investment Officer and Head of Content for our free Q&A.

We’ll be diving into results from CSL, Pro Medicus (ASX: PME), ANZ Bank and more. It’s absolutely free to join us. Take advantage of this volatility with our free playbook. Simply click here to view the topics.

A $50,000 per year passive income special report

Join more 50,000 Australian investors who read our weekly investing newsletter and we’ll send you our passive income investing report right now.

How can Rask help you?

About Rask

Learn more about us, our your community and our mission.

Rask investing philosophy

Nearly 15 years later.
It's still a work in progress.

Online investment community

You won't find our investment community on Facebook or Reddit because it's secure, free and available now.

Join 250,000+ podcast listeners

250,000 investors tune into the Rask podcasts every month. Find out why.

Find a financial planner

Australia's financial experts. At your doorstep.

Free finance courses

35,000 students have enrolled in free Rask courses. We're on a mission to 100,000.

Subscribe to Rask's free investor newsletter

53,000 Australian investors subscribe to our Sunday newsletter... and love it! It's free.

$50 million invested

We manage almost $50 million on behalf of Aussies. Discover how you can invest with us.

Better investing starts here.

Want to level-up your analytical skills and investing insights but don’t know where to start? Join 50,000 Australian investors on our mailing list and we’ll send you our favourite podcasts, courses, resources and investment articles every Sunday morning. Grab a coffee and let Owen and the team bring you the best  insights.

Subscribe to Rask's free investor newsletter

Kick off your week with our pick of podcasts, courses and investing resources to keep your finger on the Rask pulse!

Here you go: A $50,000 per year passive income special report

Join more 50,000 Australian investors who read our weekly investing newsletter and we’ll send you our passive income investing report right now.

Simply enter your email address and we’ll send it to you. No tricks. Unsubscribe anytime.

Unsubscribe anytime. Read our TermsFinancial Services GuidePrivacy Policy. We’ll never sell your email address. Our company is Australian owned.