Afterpay Touch Group Ltd (ASX: APT) has its sights set on the US to achieve its growth dreams.

Afterpay Touch is the owner of the popular “buy now, pay later” app. As of early 2019, Afterpay had over 3.5 million registered users worldwide, making it one of Australia’s true technology success stories.

How Afterpay Plans To Win In The US

The United States is a gigantic market for the buy now, pay later industry and Afterpay has big plans to win.

At the December 2018 half year announcement Afterpay projected that it was on tract to have over 1 million active customers and 2,000 active merchants in the US by the end of March 2019, which would have been achieved in less than 11 months of operation.

Afterpay is able to tap its retail clients who operate in Australia who have already experienced the positives of utilising Afterpay and suggest they use Afterpay in the US.

Another way Afterpay aims to outdo its competitors is to attract the best talent it can in the US by using shares as part of its incentive plan.

Afterpay said the share incentive plan has been essential to attract world class people to its US operations. The buy now, pay later business is extremely pleased about how strongly the team has developed since launch.

Under the plan, Afterpay US Inc may offer options to give participants the right to acquire shares of Afterpay US Inc. In specified circumstances, exercised shares may be exchanged for Afterpay shares.

A maximum of 10% of ordinary shares in Afterpay US Inc may be issued to participants under the plan.

Afterpay’s rivals are trying to get attention. Sezzle may decide to soon list on the ASX and Splitit Ltd (ASX: SPT) has already been a multi-bagger since it listed a few months ago. They are much smaller than Afterpay but could stunt the company’s growth in the US if they do well.

There is too much optimism built into the Afterpay share price for me to buy shares. If all goes well then it could be a great share to own, but there are plenty of risks from competition from both peers and big banks. I think the rapid growth shares revealed in the free report below are better ideas right now.

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Disclaimer: Any information contained in this article is limited to general financial/investment advice only. The information has not taken into account your specific needs, goals or objectives, so please consider consulting a licenced and trusted adviser before acting on the information. Please read The Rask Group’s Financial Services Guide (FSG) for more information. This article is authorised by Owen Raszkiewicz of The Rask Group, which is a corporate authorised representative No. 1264179 of Strawman Pty Ltd (ACN: 610 908 211) (AFSL: 501 223).

At the time of publishing, Jaz does not have a financial interest in any of the companies mentioned.