How CAR Group built a $13B marketplace – Cameron McIntyre, CEO

CAR Group CEO Cam McIntyre reveals how the company scaled from a $30 million startup to a $13 billion marketplace. Cam unpacks the business model, competitive advantages, global expansion strategy, innovation culture, and why execution matters more than ideas.

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About this episode

In this episode of the Australian Investors Podcast, your host Mitchell Sneddon sits down with Cameron McIntyre, CEO of CAR Group (formerly CarSales), to discuss:

  • CAR Group’s marketplace model & how it makes money

  • Scaling a startup into a global giant

  • M&A strategy and entering markets like Brazil & South Korea

  • Why culture, innovation and execution fuel long-term success

  • The future of car marketplaces & AI-driven disruption

 

If you’re interested in marketplace businesses, ASX success stories, or international expansion, subscribe to the Australian Investors Podcast on Apple, Spotify, or YouTube!

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Topics covered

  • Welcome & Cam’s first car (Ford Escort!)

  • From L’Oreal to Telstra to CAR Group

  • The moment Cam chose “something cool” over “corporate comfort”

  • How CAR Group makes money

  • What investors should look for in a classifieds business

  • CAR Group’s competitive advantages

  • Expanding into Brazil, South Korea & USA

  • Why they start small with acquisitions

  • Managing risk & maintaining culture

  • Culture, innovation & hiring at scale

  • What drives innovation inside CAR Group

  • Cam on Brambles and the value of being a director

  • Final lessons: Execution & Vision

  • Cam’s ideal long lunch pick (Melbourne local favourites)

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